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WTF Does SEM Mean? Why Do I need it?

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WTF Does SEM Mean?

SEM stands for 'search engine marketing' and this is labeled as a 'digital marketing strategy' that takes advantage of paid digital advertising that is designed to drive more website traffic to your or your clients website.

Why would you need SEM? The benefit of utilizing SEM is it helps deliver insight on products, services, or whatever call-to-action you need to bring attention to by showcasing to digital audiences.


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Overview

Are you looking to find out how to get your brand to appear at the very top of Google Search? Or in any search engine... well it is easier than you think. The key is knowledge on how to pay for the top spot.

the pros

SEM is THE most effective way to advertising products, services, or whatever call-to-action you need to fuel business revenue pipeline.

the cons

Many marketers avoid SEM due to the simple fact that they don’t know where to begin. Because of this, it's important to get the bones setup correctly first before scaling up.